digital marketing

Digital Marketing

• Definition:

  things I know about digital marketing is to market a product or product by using electronic tools such as for example television, radio, internet and there are also using banner ads. I'm also not sure about the definition of digital marketing. Digital marketing may cover the more traditional marketing areas Such as Direct Market by Providing the same method of communicating with an audience but in a digital fashion.

• use digital marketing Company:

• Great success:

Moment where the products we sell are well known and consumed or used by the wider society and a commensurate benefit. And a commensurate benefit.

• Did not get great success:

A state where the products we sell or market are not getting good response from consumers and get the loss.

·       Factor

·         Success :

“Which are the 3 key success factors for a top digital marketing campaign?”

To which I quickly replied:
1)    Create a good offer – the campaign will only be as successful as the offer unless you are relying on tricking the user into conversion and there’s not much value in that (well not long term at least).
2)    Set up the funnel – and make sure media channel, ad unit, and messaging fit the spot in the funnel. Choose where in the funnel you want to focus.
3)    Relentless optimization – rarely to marketers luck into a successful campaign.  Rather, I believe they are made through rigorous optimization.

(There’s a 4th: Allocate suitable budget..assuming you are confident in your optimization abilities, you must give yourself the chance with enough volume to make decisions).

Reflecting on it further I realized that I had jumped the gun, and really before you can optimize a campaign you need to have the right campaign to optimize, and this comes through a process of testing. Digital marketing affords us the capability to create, deploy, test and optimize campaigns more efficiently than ever before.

So to recap (in the right order), here are the 5 success factors for a Top Digital Marketing Campaign:
1)    Offer
2)    Funnel
3)    Budget
4)    Testing
5)    Optimization

 Source : art of digital

·       Failure :

Market failure is a concept within economic theory describing when the allocation of goods and services by a free market is not efficient. That is, there exists another conceivable outcome where a market participant may be made better-off without making someone else worse-off. (The outcome is not Pareto optimal.) Market failures can be viewed as scenarios where individuals' pursuit of pure self-interest leads to results that are not efficient – that can be improved upon from the societal point-of-view.^[1][2] The first known use of the term by economists was in 1958,^[3] but the concept has been traced back to the Victorian philosopher Henry Sidgwick.^[4]

Market failures are often associated with information asymmetries,^[5] non-competitive markets, principal–agent problems, externalities,^[6] or public goods.^[7] The existence of a market failure is often used as a justification for government intervention in a particular market.^[8][9] Economists, especially microeconomists, are often concerned with the causes of market failure and possible means of correction.^[10] Such analysis plays an important role in many types of public policy decisions and studies. However, some types of government policy interventions, such as taxes, subsidies, bailouts, wage and price controls, and regulations, including attempts to correct market failure, may also lead to an inefficient allocation of resources, sometimes called government failure.^[11] Thus, there is sometimes a choice between imperfect outcomes, i.e. imperfect market outcomes with or without government interventions. But either way, if a market failure exists the outcome is not pareto efficient. Mainstream neoclassical and Keynesian economists believe that it may be possible for a government to improve the inefficient market outcome, while severalheterodox schools of thought disagree with this.^[12]

^{source: wikipedia}